翻译两段摘要 采用的给额外分 不食言

本文以青岛地区体育旅游水上项目市场营销以及推广为研究目的，以 2008 年北京奥运会为发展契机，以青岛地区体育旅游水上项目市场为研究对象，运用文献资料法、专家访谈法、问卷调查法、和数理统计法展开论述。

This text with Qingdao athletics tour aquatic item market marketing and expansion is research purpose, with 2008 Olympic game in Peking is development chance, with Qingdao athletics tour aquatic item market for research object, usage cultural heritage data method, expert interview the method, questionnaire survey, and Mathematical Statistics method launch discuss.

通过论证提出青岛地区体育旅游水上项目市场的可持续发展观点，并得出青岛地区具有大力发展体育旅游水上项目的，打造帆板之都这一城市品牌的可能性。

Pass the argument put forward the tour aquatic item market of the Qingdao athletics of can keep on development standpoint, and get the Qingdao region have strongly development athletics tour aquatic item of, create Fan plank it all the possibility of this city brand.

青岛市需要建立专门的体育旅游水上项目管理机构，由政府提供政策支持，结合企业和社会力量***同发展体育旅游水上项目；

Qingdao City demand establishment specialized of athletics tour aquatic item management organization, is provide a policy support by the government, combine a business enterprise and society the strength be common development athletics tour aquatic item;

要有一支专业的营销队伍对水上项目市场的营销推广进行策划和宣传才能有效的推动整个市场的发展。

Have to have a profession of marketing troops to the marketing of the aquatic item market expansion carry on plan and publicity then can valid of push the whole market of development.

依据市场营销的 “4P”理论和实际调查研究而得出的要具备自己的品牌旅游产品；

According to"4 P" ories of market marketing and actual investigate research but get the want of have oneself of brand tour product;

产品价格要多样化，满足各阶层的需求；

The price of article want diversification and satisfy each stratum of need;

销售商旅行社需要对体育旅游水上项目市场进行包装，拥有自己独特的旅游路线，吸引广大游客的眼球，高校团体是一个不容忽视的潜在队伍；

The sale company's travel agency need to carry on a packing to the aquatic item market of the athletics tour and own oneself special of tour route, attraction the large visitor's eyeball, Gao Xiao4's group be a latent troops which allow of no to neglect;

在营销推广中，注重多种促销手段的应有，尤其利用网络营销会起到意想不到的效果的研究结论。

Pay attention to a variety promotion means in the marketing expansion of should have, particularly make use of network marketing would unexpected effect of research conclusion.