leisure sports 休闲体育有关的英语论文~!!
休闲体育论文南宁市休闲养身体育业市场发展现状 休闲养身体育主要是指由人民群众在平时生活的节假日或者余暇时间中的休闲体育与养身消费行为而实现的商品价值总量。随着体育产业在我国国民经济中占的比重越来越大,人民生活水平的提高,余暇的增多,人们对体育文化的需要日益加大。 1.运动服装、装备、器械的销售情况 由于假日期间人们有了更多的时间进行运动健身和出行,引起对运动服装,装备的更多需求量,同时,许多体育商场在假日推出减价销售、换季销售、有奖销售等多种促销手段。据调查2008年10月份南宁百货大楼、百盛、梦之岛等商店的销售量均不少。在消费人群中,年轻人以买运动鞋者居多,中老年以健身器材为主。人们以耐克、彪马、阿迪达斯、kappa等知名品牌为首选品牌,其中以耐克、阿迪达斯销量最大。表明人们的消费水平在不断提高,更加注重产品的质量、信誉、品牌,同时表明国内品牌与国际品牌还有很大差距。 2.体育竞赛表演 羽毛球、健身操、游泳、网球、乒乓球等体育项目已成为南宁市民们周末或工作之余经常参与的活动。由于这些项目易学、易掌握,对场地、器材、服装要求不高,消费不必远行,符合了大多数市民的需求,在假日中便异常火爆。南宁市各大高校举办的各类体育竞赛,等,均在获得一定的经济利益的同时,又满足了人民群众在假日休闲中对体育的需求。 3.体育旅游和休闲养身 南宁市有利的地理环境及良好的气候特征,为体育旅游业的发展提供了得天独厚的有利条件。随着国民经济快速、稳定、健康地发展,人民生活水平日益提高,对体育旅游的需求也日益增长,国家旅游总局曾将1996年的主题定为“度假休闲年”,2001年又将主题定为“中国体育健身游”,并开展一系列全国及地方性的大型体育旅游活动,***推出60项具有地方特色的大型体育健身旅游活动11大类80个专项体育健身旅游产品和路线,以丰富多彩的体育旅游项目满足不同类型消费群体的需求,在一定程度上反映出体育旅游在我国已具备一定的市场规模。体育旅游作为一种新兴的旅游项目,在南宁市已展现出巨大的市场前景。许多户外项目像攀岩、徒步和漂流等项目因为市内较少,花费时间太长,均需等待假期。目前人们外出旅游更愿意参与更多的体育活动。据调查南宁市周边地区拥有体育游乐设施的旅游景点游客众多。南宁市A级景区内涉及运动项目如摩托艇、水球、射击、温泉等都吸引了来自国内外数量众多的游客。然而到城市周边郊区参与的体育旅游,仅仅是兼有体育项目的常规旅游,离真正的体育旅游还很远。真正意义上的体育旅游应该是那些路途较远、目标明确、过程艰苦,对体能和意志要求较高的活动,像登山、穿越、漂流、探险、自行车长途旅行等等。南宁市市民参与的人数比较少,这主要是目前人们对旅游的认识还停留在观光、购物、餐饮、休闲等层次上。
翻译如下;
Leisure sports paper industry in Nanning, leisure sports development of the market status of self-cultivation of self-cultivation sports leisure is mainly refers to people's lives in peacetime holiday or leisure time in recreational sports and consumer behavior of self-cultivation to achieve the total value of goods. As the sports industry in China's national economy accounted for an increasing proportion of people's living standards improved, the increase in leisure time, people of sports and cultural needs of growing. 1. Sportswear, equipment, equipment sales due to the holidays that people have more time for sports and fitness and mobility, causing pairs of sports apparel, equipment, more demand for the same time, many sports store sales in the holiday price cuts introduced , seasonal uniform sales, lottery sales and other promotions. According to a survey in October 2008, Nanning Department Store, Parkson, Dream Island, sales were a lot of stores. In the consumer population, the young, to buy sports shoes who are mostly middle-aged to the main fitness equipment. People to Nike, Puma, Adidas, kappa and other well-known brands as the preferred brands, including Nike, Adidas best-selling. Shows that people's consumption level has been improving pay more attention to product quality, reputation, brand, while domestic brands and international brands that there is a great gap. 2.'s Sports Competition Exhibition badminton, aerobics, swimming, tennis, table tennis and other sports, has become a weekend or spare time in Nanning citizens regularly participate in activities. As these projects to learn, easy to master, for space, equipment, clothing less demanding, consumer do not have to travel, in line with the needs of the majority of people in the holidays in it on fire. Nanning City, the major colleges and universities in our various sports competitions, etc., in access to certain economic interests, also meets the masses of the people in the right sport for recreation needs. 3. Sport tourism and leisure self-cultivation Nanning favorable geographical environment and climatic characteristics of a good for sports tourism development provides a unique advantage. With the rapid economic, stable and healthy development of people's living standards increasing, the demand for sports tourism is also growing, the National Tourism Administration who will be the theme of 1996, as the "holiday casual Year" in 2001, the theme in turn as the "China Sports Fitness Tour" and launched a series of national and local large-scale sports tourism activities, a total of 60 have launched a large-scale local features 11 sports, fitness, tourism activities categories 80 special sports, fitness, tourism products and routes to a variety of sports tourism project to meet the needs of different types of consumer groups, to a certain extent, reflects the sports tourism in our country already has a certain size of the market. Sport tourism as a new kind of tourism projects in Nanning City has demonstrated a huge market prospects. Many outdoor projects such as rock climbing, hiking and rafting and other projects because the city's less time-consuming too long, are required to wait for vacation. There is now more willing to travel to participate in more sports activities. According to a survey Nanning City Sports and Recreation facilities surrounding region has many tourists attractions. A-level scenic spots in Nanning involved in sports such as motor boats, water polo, shooting, hot springs and so attracted a large number of tourists from home and abroad. However, around the outskirts of the city involved in sport tourism, just both of conventional sports tourism, sports tourism are still far away from the real. The true sense of the sports tourism should be the distance between those goals were clear, the process difficult, and will physically demanding activities, like mountain climbing, crossing, rafting, adventure, cycling, etc. long-distance travel. Nanning City, the number of people involved in relatively few, mainly the current understanding of people's travel still in the sightseeing, shopping, dining, leisure and other levels.